This type of processing is lawful on the basis of Article 6 paragraph 1 (f) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data. By legitimate interest we mean anonymous statistics on website use, in order to offer you, as users, a better user experience, and to evaluate the success of advertising campaigns in order to better allocate advertising resources and to avoid bothering users with irrelevant advertising.
In this respect, we should like to remind you that you also have the right to object to the processing of data that has been processed in the legitimate interest of the controller, pursuant to Article 6 paragraph 1 (f) of Regulation (EU) No. 2016/679 of the European Parliament and of the Council, the right to information on data held on you and the right to request the deletion of data processed.
Google Analytics Google LLC, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics uses the following personal data to process traffic statistics:
You can access an up-to-date summary of personal data processed by Google LLC at privacy.google.com/businesses/adsservices/. Information on the means we use to protect your personal data can be found on policies.google.com/privacy You can use the plugin provided by Google if you want to block the sending of anonymous statistics using the Google Analytics tool. This plugin has to be downloaded and installed in your browser. You should however note that this plugin has to be installed in each browser on every device you use to ensure anonymous statistics will not be sent to Google Analytics from any of the websites you visit.
We keep data processed using the Google Analytics tool for a period of 50 months.
We use the tools listed below for marketing purposes and to evaluate the impact of our advertising campaigns. Provided you give us permission to do so, we will also use them to process data on your behavior on our website, in order to personalize the ads you see. Information on your IP address, identification using cookies and the pages you have looked at will be fed into these systems.
Cookies are small data files, which are essential for certain website functions, such as logging in. Cookies enable the webpages to remember different settings, such as language, font and other options you yourself selected for the site display. This is the reason why we place cookies on your computer. Most large websites and providers also do this.
Cookies can be categorized by their lifespan and by the person who placed them on your computer. Two categories can be distinguished on the basis of lifespan:
Cookies can be divided into two categories depending on who created and processed them:
All cookies already on your computer can be deleted. Most browsers also offer the option of blocking cookies from your computer, but this means you will be unable to use all our online services. You can find detailed information on the settings for storing cookies files on your browser on the websites of the providers of your specific browser. For the most popular browsers, these are:
You can find further details on AboutCookies.org.